Key takeaways
A call center is a centralized department that receives inbound calls from customers. Its purpose is to resolve issues, provide information on a service or product, and answer questions related to that product or service. This article will explore different types of call centers that a business can use to support its customers.
What is a hosted call center?
A hosted call center is a customer service function entirely managed by a hosted service provider, while the business using the hosted call center pays the service provider to maintain and support the customer service function through a subscription model. The entire hosted call center hardware and software is hosted by a service provider maintained on a cloud-based platform. Businesses using a hosted call center are not responsible for maintenance, support, or upgrades.
The difference between a hosted call center and an on-premises solution
An on-premises hosted call center is physically located at a business’ onsite data center and is managed and maintained by the business using the hosted call center services. Unlike a cloud-based hosted call center, the company using the on-premises services owns and is responsible for the infrastructure, including hardware, software, and maintenance.
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The benefits of hosted call centers
A cloud-based hosted call center offers tangible benefits that immediately improve an organization’s financial standing and business efficiency from a customer service perspective. The benefits include the following:
- Cost-effectiveness: Businesses using a hosted call center eliminate the up-front cost of purchasing the hardware and software associated with a call center and move to a pay-as-you-go subscription plan.
- Easy setup and lower maintenance: Hosted service providers are responsible for system updates and maintenance, which reduces the organization’s Information Technology (IT) burden.
- Remote workforce support: cloud-based hosted call centers allow agents to work from anywhere provided an internet connection exists.
- Scalability: allows businesses to adjust the number of agents based on call volume quickly without major infrastructure changes.
- Data security: cloud-based hosted call center systems provide robust security enhancements that protect sensitive customer information.
- Integration with other applications: cloud-based hosted call centers can be integrated with customer relationship management (CRM) and other business applications.
- Advanced features: provides enhanced features and functionalities such as automated call routing, real-time monitoring, and call recording.
How hosted call centers work
A cloud-based hosted call center uses Voice over Internet Protocol (VoIP) technology that converts audio into digital data packets and transports them using a Real-time Transport Protocol over the IP network. When the digital data packets reach their intended recipient, they are reassembled by the receiving device (i.e., mobile phone, computer, or any device capable of playing audio) back into the original data packet order. The receiving device contains a Digital-to-Analog Converter (DAC) that converts data packets back into audio (analog sound waves) that a human can understand, allowing for a conversation.
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What is the difference between a hosted call center and a hosted contact center?
A hosted call center uses the phone for all customer interactions. In contrast, a hosted contact center handles multiple communication channels like phones, emails, chats, and social media, which is more comprehensive than a hosted call center. Hosted call centers are phone- or voice-focused, while contact centers must oversee and respond to multiple communication channels. Hosted contact centers offer more advanced features and integration options than hosted call centers.
How to decide if you need a hosted contact center solution
Both solutions are viewed as money-saving solutions when you don’t have to invest in infrastructure, maintenance, or personnel. Businesses providing specialized services like IT support, custom solutions, or integrating hardware or software systems to create a unified solution should consider using a hosted call center with expert agents specialized in receiving calls and providing over-the-phone assistance.
Conversely, businesses that generally sell or advertise a product or event should select a hosted contact center that allows them to maximize audience outreach and benefit from multiple forms of communication. They should consider using a hosted contact center to ensure audiences can be reached by email, social media, chats, or phones.
Both solutions allow for a remote workforce, reduced costs, improved customer experiences, and scalability.
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How different industries use hosted call center solutions
Various business industries use hosted call centers to improve some aspect of a business department or function. Here are some examples of how different business industries use hosted call centers:
- Retail and e-commerce: Hosted call centers can provide customer support, process orders, and answer customer inquiries.
- Transportation: A call center is a centralized platform that can provide proactive updates on changes or potential delays, resolve customer complaints promptly, coordinate deliveries, and use customer feedback to improve upon provided services.
- Healthcare: A call center can assist with appointment scheduling, billing inquiries, and coordinating referrals to the appropriate specialist.
- Improve customer service: A hosted call center can help businesses promptly respond to customers’ issues or inquiries, including personalized phone support.
- Business-to-consumer (B2C) businesses: A call center can assist with customer interactions that improve the customer service experience, which leads to increased customer satisfaction, loyalty, and retention.
- Finance: A hosted call center can provide 24/7 support, facilitate secure transactions, offer personalized services, and allow agents to upsell or cross-sell based on a customer’s profile.
Overall, hosted call centers reduce cost, scale seamlessly to meet changing demands, and provide analytics and reporting tools that give insight into agent’s performance and customer interactions.