Local SEO Services

Local SEO Services

Reach customers that are local to you and grow your business

What is Local SEO?

If you are a local business, trying to access a local marketplace, you will know it’s hard work getting your name out there and building a reputation. We offer localized SEO services that can make all the difference.

85% of customers search for local businesses online. What’s more, most of these searches are via a mobile phone. Google customizes search results to give searchers the best results for their needs and specific location – if your business is optimized to appear in local search results, you are far more likely to appear in these local search results and bring in targeted traffic to your site. For example, if you are a business that is based and serves in Philadelphia, like our agency, you will want to rank for local terms that generate customers and increased brand awareness near you, rather than just national rankings where people landing on your site may not be close enough to benefit from your services.

Take full advantage of local searches in your area

We’ve developed a unique local SEO strategy that is designed specifically to take full advantage of localized search inquiries. This strategy helps make sure your business receives the bulk of inquiries from potential local customers looking for the services you offer.

Not only have we developed and refined our local SEO strategy over the years, we also prioritise our work being completely measurable in terms of leads generated. Each phone call and inquiry is tracked so you can measure the ROI and impact of your budget.

Localized SEO strategies can deliver real, measurable results, at a speed not always seen with national campaigns. Many of our clients have seen a massive increase in inquiries per month when working with our local SEO agency.

What do our local SEO services involve?

Whilst Google My Business is a massive part in appearing in searches for your local area, there are loads of other factors which play a part too. Our local SEO services involve multi-faceted strategies that include all the core aspects of an effective local SEO campaign.

Keyword research

Keyword research is an essential part of any local SEO strategy. It allows us to identify what potential customers in your local area are searching for so we can optimize your website accordingly and allow you to gain visibility and traffic for terms that will lead to increased sales and profit. 

Not only that, but keyword research in local SEO strategies allows us to gain valuable insights into how potential customers are searching for products or services, so we can ensure your content meets the needs and expectations of potential customers. Our keyword research process has been refined and adapted over the years and is a crucial part of every local SEO campaign that forms the backbone of every strategy to improve our client’s visibility, drive more traffic, and gain a competitive advantage in their local market.

Google My Business optimization

Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence on Google. Optimizing your GMB listing can have a significant impact on your local search visibility and can help potential customers find your business more easily. 

Making sure to keep your listing up-to-date and engaging with your customers is crucial to creating a strong online presence for your business. Our local SEO company are specialized in GMB optimization, including creating and completing business profiles and managing these long-term to ensure your business appears in Google’s Map Packs and above your local competitors. 

Citations and link acquisition

Local citations are mentions of a business’s name, address, and phone number (NAP) on other websites, directories, and online platforms. Local citations play a crucial role in local SEO and can have a significant impact on a website’s local search visibility. 

The SEO Works team prioritise citations and local link acquisition, ensuring your business information is consistent and accurate across multiple sources to show Google your legitimacy. Local citations can help businesses get their name in front of more potential customers, increases discoverability and traffic and ensure your business is recognised alongside your local competitors.

Content marketing

Content marketing plays a vital role in local SEO by providing businesses with an effective way to create and distribute valuable, informative, and engaging content that appeals to their target audience. Our content marketing specialists can help you to create high-quality content that is tailored to your local audience to attract the right kind of audience in your area of service. 

Well-executed content marketing is essential in a local SEO strategy to establish your business’ expertise and credibility in your market, acquire natural backlinks to your website and increase your local rankings as a result. Local SEO is all about making sure your content is designed to attract local searchers who are therefore likely to convert, ensuring you achieve a strong ROI for local SEO services.

Technical SEO

Technical SEO refers to the optimization of a website’s technical elements to improve its search engine visibility and user experience, and it is a huge part of any local SEO campaign. If your website is in a poor state technically, you risk search engine crawlers being unable to crawl, navigate and therefore index the areas of your website, hugely limiting your ranking success. 

Our technical experts ensure that all our client websites are fast, user-friendly and mobile-friendly to offer a positive user experience for your local target audience. We can also assist with important local SEO elements like local schema markup and structured data to provide search engine crawlers with crucial information about your local business. Technical SEO plays a crucial role in higher search engine rankings, increased website traffic, and improved user experience.

What’s our local SEO process?

  • Ensure your name, address and phone number are consistent online
  • Connect you with local businesses and directories to ensure you’re seen among the competition
  • Optimise your site for a wide range of relevant local keywords with a variety of search intent to nurture your leads
  • Ensure your website meets Google’s best practices and accessibility standards and has a strong technical grounding
  • Create valuable content for your local audience that converts your traffic

Why work with our local SEO company?

  • Proven results from an award-winning agency
  • Various SEO packages to suit your local business needs and goals
  • Your own dedicated account manager
  • Over a decade of experience in digital marketing and SEO
  • Bespoke strategies to suit your business model and target audiencee

Professional local SEO services from a trusted, award-winning agency can fundamentally shift your business and tap into the online demand that is already there in your local area. For more information about our agency’s local SEO process, speak to the team.


How much should I pay for local SEO?

The cost of local SEO services can vary depending on the size of the business, the level of competition in the area, and the scope of the project. Some agencies may charge a flat rate per month, while others may charge an hourly rate or for the entirety of a project upfront. It is important to do research and compare quotes from different agencies to find a price that fits your budget and goals. Ultimately, the investment in local SEO should be viewed as a long-term strategy that can bring significant returns on investment in terms of increased website traffic, leads, and sales.

Is it worth paying for local SEO services?

The majority of local businesses don’t have the necessary time or sufficient resources to manage an effective campaign in-house. Local SEO services provide valuable insights into keyword research, content optimization, website audit reports, and other strategies that can help increase the visibility of your website for relevant search queries in your local area in order to drive organic traffic and boost conversions. 

Having a team of experts who understand the complexities of SEO can ensure that all aspects are optimized properly so you get maximum returns from your investment. Additionally, professionals have access to tools and data that may not otherwise be available so they can help you stay ahead of the competition. 

How does local SEO differ from traditional SEO?

Local SEO differs from traditional SEO in that it focuses on optimizing a business’s online presence for local searches, such as “restaurants near me”. Local SEO involves various specific strategies including optimizing a business’s Google My Business profile, local citations, and incorporating location-based keywords on their website. Traditional SEO, on the other hand, focuses on optimizing a business’s online presence for broader, non-location-specific searches. Local SEO is particularly important for businesses with physical locations or those that serve specific geographic areas.

How long does it take to see results from local SEO efforts?

The timeline for seeing results from local SEO efforts can vary depending on several factors such as the competitiveness of keywords, the quality of the website, the consistency and accuracy of business information across directories, and the level of competition in the local market. Generally, it may take a few months to a year to see significant results from local SEO efforts, but ongoing optimization efforts are necessary to maintain and improve rankings over time.