Best Sales Enablement Software 2024

Salesforce Sales Cloud: Best for Personalized Prospecting

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Pros

• AI-powered insights have next-action suggestions
• Intuitive sales dashboard
• Solid customization capabilities based on business needs
• Built-in gamification for sales reps via Leaderboard

Cons

• Steep learning curve for new users
• High pricing after the standard plan

Our Rating: 4.55/5

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Gallery

Salesforce’s dashboard for ecommerce stores (Source: Salesforce)

Visual dashboard for performance and revenue metrics (Source: Salesforce)

Gamification through Leaderboard integration (Source: Salesforce AppExhange)

Salesforce isolating lead failure data (Source: Salesforce AppExchange)

Salesforce’s mobile app access (Source: Salesforce)

Key features

• Einstein AI: Salesforce’s artificial intelligence technology provides data and analytics for effective sales content based on customer activities and interactions.
• Lead capture: This tool cuts the manual work of generating lead data by automatically gathering important details from leads captured through Facebook and Google forms.
• Performance analytics: Using Einstein AI, sales reps and managers can get a sense of their sales performance through customizable dashboards and periodic reports, highlighting areas for improvement.
• Robust mobile app:  You can access key Salesforce features through its highly functional mobile app, letting you work on the go (even offline), receive real-time updates, and approve requests, quotes, or deals.
• Numerous integrations: The Salesforce ecosystem is renowned for its native applications corresponding to even the most unique sales enablement needs. Third-party integrations are also available, making the CRM an ultimate sales powerhouse in functionality.
• Task management: Sales managers can leverage sales enablement tools that allow timely assignment of tasks, follow-ups automation, due date setting, and notifications for sales reps.

Pricing

Starter Suite: $25/user/month

Professional: $80/user/month

Enterprise: $165/user/month

Unlimited: $330/user/month

Unlimited+: $500/user/month

*All plans are billed annually.

Why we chose Salesforce Sales Cloud

Salesforce Sales Cloud sets itself apart from the competition for its robust fundamental and advanced CRM tools. When it comes to sales enablement, this titan software is our top choice for personalized prospecting because of its well-designed set of features for data-driven selling approaches. Its capabilities for AI-assisted content matching, customizable email templates, and targeted campaign management also further empower sales reps.

Although Salesforce belongs to the major league of CRM and sales enablement solutions, it presents transparent pricing plans that appeal beyond enterprises. Small and mid-sized businesses on a budget can access key features that help fuel sales enablement from its Starter Suite for $25 per user/month. 

Salesforce gained a 100/100 rating in the security and innovation criterion primarily because of its point-and-click security tools and strategic introduction of new technology, such as its generative and conversational AI for sales reps.

Our Ratings

• Pricing: 3.75/5
• Core features: 4.75/5 
• Advanced features:  4.5/5
• Usability and interface: 4.06/5
• Support and training: 5/5
• Integration and compatibility: 5/5
• Security and innovation: 5/5
• User scores: 4.37/5

Salesforce is a renowned A-player in CRM and sales excellence platforms, catering primarily to enterprise customers but with brilliant offerings for small and mid-sized businesses as well. It operates as a sales enablement platform in that you can access tools for personalizing lead outreach, content selection, performance analytics, and workflow automation.

While the name Salesforce is established in the industry, its foresight when it comes to technology remains impressive. The provider has continuously incorporated artificial intelligence or AI-powered features with its native and third-party integrations. 

The long existence of Einstein AI also entails that Salesforce is leading AI-generative content and intelligent sales assistants, making the entire sales process more streamlined and data-driven.

HubSpot Sales Hub: Best for strategic lead nurturing

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Pros

• Free plan available
• One-stop-shop for sales and marketing operations
• Solid lead qualification and nurturing tools
• Expanded content library
• Easy-to-use user interface and dashboards

Cons

• Limited customization in workflows and reports
• Premium third-party integrations require additional costs
• Significantly higher pricing for top-tier plans

Our Rating: 4.5/5

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Gallery

HubSpot lets users create sequences based on user action. (Source: HubSpot)

Contact information with prioritization, status, and task overview (Source: HubSpot)

Document search in HubSpot including standard sales content (Source: HubSpot)

Call logs with notes preview and transcript (Source: HubSpot)

Get certified as a sales enablement expert in HubSpot Academy (Source: HubSpot)

Key features

• Robust free plan: A sales enablement software with a freemium plan is a steal. But HubSpot goes the extra mile by equipping its zero-cost plan with tools typically found in paid plans from other providers. These include contact management, lead engagement, and email tracking features.
• Sales sequences: Users can send a sequence of scheduled targeted emails designed for lead nurturing and to respond to the contact’s next action.
• Lead scoring: You can assign numerical points to leads based on pre-determined criteria, such as the number of website visits, form submissions, and email opens.
• Content library: You can house sales enablement documents like presentations, email templates, one-pagers, sales playbooks, and other helpful content to drive more sales in your business.
• Sales coaching materials: Sales managers can schedule live coaching straight from the CRM platform. Plus, you can leverage free courses and recognized certification of sales enablement from HubSpot Academy.

Pricing

Free plan

Free trial

Starter: $18/user/month

Professional: $450/user/month

Enterprise: $1,500/user/month

*Paid plans are billed annually. Monthly billing is also available for a higher cost. 

Why we chose HubSpot Sales Hub

HubSpot boasts an impressive feat in lead nurturing, making it one of our picks for best lead management software. You can customize workflows to include sending personalized emails, assigning numerical values to each lead, setting reminders for sales activities, and tracking key campaign or engagement metrics.   

The email sequence, in particular, is a solid attribute for automating sales rep responses based on lead behavior or set triggers. For example, a personalized email will be sent automatically if the lead opens an email or clicks a link. 

The provider also gained a solid HubSpot earned 100/100 in our pricing criterion for offering both a free plan and a free trial. Compared to Salesforce (the other provider in the list with transparent pricing), HubSpot provides a less costly base paid plan and scalable options as your business grows. 

Our Ratings

Pricing: 5/5

Core features: 4.25/5 

Advanced features:  4/5

Usability and interface: 4.69/5

Support and training: 4.17/5

Integration and compatibility: 4.69/5 

Security and innovation: 4.69/5

User scores: 4.5/5

HubSpot is the only platform in the list with a free plan encompassing the most relevant sales enablement capabilities. It is ideal for businesses wanting to try the solution first before jumping in on a paid plan. 

For many users who took this route, committing to HubSpot Sales Hub for their sales enablement tools has been productive, thanks to its solid lead generation and nurturing attributes, like email sequences and lead scoring features. The provider also made a name for its intuitive and easy-to-use interface. 

HubSpot also offers other modules for marketing and customer service. You have the choice of bundling these modules based on preference or subscribing to the CRM Suite to get the best of all modules at a discounted price.

Showpad eOS^Ⓡ: Best for tracking content engagement

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Pros

• Content engagement metrics tracking
• Tailorable content with dynamic elements
• Mobile and offline access to presentations
• Role-based access control
• Internal sales courses

Cons

• Phone support locked in specific paid plans
• Limited customization for workflows

Our Rating: 4.3/5

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About

Engagement metrics shown in visual graphics (Source: Showpad)

Template builder in Showpad’s library (Source: Showpad)

Edit Google Slides and Microsoft Powerpoint straight from Showpad (Source: Showpad)

Permission control in Showpad’s privacy setting (Source: Showpad)

Track completion of learning pathways and courses on Showpad (Source: Showpad)

Key features

• Content engagement reporting: Users can generate reports regarding content usage and performance. You can track key performance indicators (KPIs) like number of views, average view time, downloads, and completion rate. 
• Guided selling: Empower your sales team using pre-built templates with dynamic content, sales scenarios, and customer segments. Customize individual sales journeys by rearranging, adding, and removing slides, as well as incorporating interactive features like quizzes, polls, and Q&A sections. 
• Data security and compliance: You can control of permissions and restrictions through its granular role-based security and data encryption. Showpad also complies with data privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), among others.
• Mobile-friendly sales presentation: Sales reps can show and download presentations from their mobile device. Mobile viewing is optimized through its responsive user interface (UI) and offline access.
• Collaboration capabilities: Showpad has interactive features like content annotations for sales teams to comment and provide direct feedback on the content. You can also share files, integrate with third-party collaboration tools, and visit content history. 
• Built-in course builder: Create specific learning topics and a course pathway for training new sales reps and providing professional development opportunities to seasoned sales teams.  

Pricing

• Showpad Content
  • Essential
  • Plus
  • Ultimate
• Showpad Knowledge
  • Essential
  • Plus

*You’ll have to request pricing for all plans under the Showpad Content and Showpad Knowledge categories.

Why we chose Showpad eOS^Ⓡ

Analyzing content engagement can improve your content personalization and influence your overall sales strategy as such data drives better lead targeting. 

Showpad prides itself on providing toolsets for gathering insights on customer interactions with content. These capabilities identify which content sells best to each customer through their viewing habits, time spent, and other metrics. 

Showpad also excels in centralizing sales content, like video presentations, product sheets, and brochures. In fact, it gained a rating of 90 from this evaluation for its advanced features for personalization and customer engagement tools. You can also expect collaboration straight from the platform through content annotation and external tools. 

Our Ratings

• Pricing: 2.81/5
• Core features: 4.25/5 
• Advanced features:  4.5/5
• Usability and interface: 4.38/5
• Support and training: 4.58/5
• Integration and compatibility: 4.69/5
• Security and innovation: 4.69/5
• User scores: 4.47/5

*Plans are based on annual billing. Monthly billing is also available at a higher cost. 

Showpad Enablement Operating System^Ⓡ strengthens lead targeting and streamlines buyer’s experience by utilizing relevant data such as content usage and customer engagement. Touted as a true sales enablement solution, Showpad has a stretch of features for content management, personalized presentations, performance analytics, etc. 

You can integrate the platform with CRM systems like Salesforce, and Microsoft Dynamics. Plus, you can connect the platform to productivity tools and marketing automation software, making it a centralized sales and marketing solution.

Mindtickle: Best for sales training

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Pros

• Streamlined onboarding
• Interactive sales skills development program
• Readiness assessments for sales teams
• Comprehensive knowledge base

Cons

• Less robust sales and collaboration functionalities
• Learning curve during implementation
• Lacks transparent pricing (may not be ideal for budget-constraint teams)

Our Rating: 4.02/5

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Gallery

Sales managers can facilitate onboarding through built-in modules (Source: Mindtickle)

Mindtickle’s repository of content assets (Source: Mindtickle)

Leverage Mindtickle’s gamification based on proficiency (Source: Mindtickle)

Sales managers can schedule one-on-ones and use native coaching tools (Source: Mindtickle)

Utilize individual scorecards to evaluate the sales rep’s strengths and weaknesses (Source: Mindtickle)

Key features

• Sales training and onboarding: New sales reps can take comprehensive training and onboarding through Mindtickle’s microlearning modules, simulations, and gamification. The sales readiness assessment also ensures that customer-facing teams are equipped with product knowledge and skills before diving into real-world sales activities. 
• Standardized sales materials: Create and store uniform sales materials to build a single source of truth for reps. They can access this vault during training sessions and actual sales activities in the field.
• Sales content hub: You can place and organize training materials for sales, like presentations and videos, in one space, making it accessible to the entire sales team.
• Tools for ongoing skills development: Mindtickle has much to offer when it comes to personalized learning pathways, covering spaced repetition techniques to reinforce concept-learning intervals.
• Target coaching: Sales managers can provide continuous coaching through regular performance assessments and reviews of real-life sales interactions

Pricing

• Request demo and customized pricing

Why we chose Mindtickle

Mindtickle excels as a sales enablement platform for sales training, empowering salespeople on a progressive trajectory. 

The solution deviates businesses from traditional, complex professional development pathways. It does so by streamlining onboarding, unifying brand messaging, and refining skills, such as presentation and negotiation.

With a whopping rating of 95 in the core features criterion, Mindtickle sticks out for its modern training capabilities and methods. Its integration with CRM and other sales tools and its built-in communication channels make it a strong option for a centralized sales platform. 

Our Ratings

• Pricing: 1.25/5
• Core features: 4.75/5 
• Advanced features:  3.25/5
• Usability and interface: 5/5
• Support and training: 3.75/5
• Integration and compatibility: 4.38/5 
• Security and innovation: 5/5
• User scores: 4.8/5

A crucial part of sales enablement is setting a solid training path for new salespeople and warranting continuous learning opportunities for the rest of the sales teams. In these areas, Mindtickle stands as an excellent choice for its built-in modules and sales onboarding programs.

Although you won’t see Mindtickle’s pricing plans online, they do offer customized, negotiable pricing based on your business needs and sales team size. In addition, return on investment (ROI) is often channeled through sales skills development that goes beyond textbook techniques, including communicating unique value propositions and handling objections.

Seismic Enablement Cloud™: Best for sales team performance analytics

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Pros

• In-depth individual performance analysis
• Version control for smooth content editing
• Security and compliance features
• Omnichannel content delivery

Cons

• Limited tools for complex content design
• No brand customization
• Complex user interface

Our Rating: 3.98/5

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Gallery

Access user engagement with visual graphics from the dashboard (Source: Seismic)

Assess your salespeople’s readiness through data-driven insights (Source: Seismic)

Example of learning pathway you can create on Seismic (Source: Seismic)

Plan your tasks from the dashboard with priority level and completion status. (Source: Seismic)

Head to Seismic’s grading station to assess your team’s performance. (Source: Seismic)

Key features

• Data-driven coaching: Sales managers can leverage Seismic’s tools for collecting various data points for content usage, simulation grades, completion rates, and CRM data. 
• Content management: Seismic has features for tagging and categorizing content which simplifies organization and retrieval of in-context content recommendations. 
• Risk mitigation: Functionalities for reducing the likelihood of non-compliant content distribution, outdated or inaccurate content, data breach, and other sales enablement risks are available in Seismic. 
• Data security and compliance: Users can protect data through industry-standard encryption, restricted access control, regular security audits, and adherence to various compliance certifications.
• Content workflow automation: Sales teams can put task assignments for content creation, editing, optimization, and publishing in auto-pilot. Automation also extends to analytics and reporting, triggered notifications, and approval processes.

Pricing

• Request a demo and customized pricing

Why we chose Seismic Enablement Cloud™

Seismic is a solid pick for a sales enablement solution with comprehensive tools for analyzing and improving sales team performance. Sales managers and leaders can track content usage per rep through metrics, such as content downloads, views, and engagement time.

Compared to other providers in this list, Seismic goes on top when it comes to content-specific analytics, governance and compliance, as well as content management with version control and authoring tools. 

With a rating of 80 over 100 in the advanced features criterion, Seismic positions itself as a front-runner in content analytics with its extended use of AI and machine learning capabilities. Coupled with tools for risk mitigation, Seismic offers end-to-end content governance from creation to distribution.  

Our Ratings

• Pricing: 1.25/5
• Core features: 4.5/5
• Advanced features:  4.5/5
• Usability and interface: 4.06/5
• Support and training: 4.17/5
• Integration and compatibility: 4.38/5 
• Security and innovation: 4.38/5
• User scores: 4.63/5

Read More: 6 Sales Commission Software Tools for Big Payouts

Seismic, through its Enablement Cloud, lives up to its name by offering groundbreaking capabilities in digital content management and sales process optimization. By using granular performance analytics, sales teams improve their skills and drive more revenue through data-driven insights for personalized sales approaches. 

Dubbed a modern sales enablement platform, Seismic covers onboarding, coaching, content governance, buyer engagement analysis, and more. It leverages automation and machine learning models. It also integrates with other sales and productivity tools.

Highspot: Best for guided selling

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Pros

• AI-driven content search and recommendation
• Tailored content based on buyer behavior
• Digital sales rooms
• Content analytics
• Intuitive interface

Cons

• Disorganization of large content libraries
• Limited scalability
• Arduous integrations

Our Rating: 3.86/5

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Gallery

Leverage Highspot’s digital sales rooms for personalized presentation. (Source: Highspot)

Generate recommended content for customers. (Source: Highspot)

Visit Highspot’s learning hub to track individual course completion progress. (Source: Highspot)

Detect sales opportunity through in-depth analysis of customer behavior (Source: Highspot)

Built-in assessment page to track proficiency and progress of salespeople (Source: Highspot)

Key features

• Personalized buyer experience tools: Highspot has features for tailoring buyer experience based on qualification criteria and business needs. Its digital sales rooms, for example, are standout virtual spaces promoting engagement and personalized product and proposal presentations. 
• Playbook management: You can create, update, and share a standard sales playbook directly from the platform using SmartPages, complete with guided instructions and realistic sales scenarios. 
• Ai-powered recommendations: Highspot does not shy away from using artificial intelligence to identify relevant content that matches a lead, prospect, or customer based on their interactions and behavior. This capability allows sales reps to save time by doing manual research in their content storage. 
• Multiple learning formats: Sales reps can boost sales mastery by choosing the education format and pathway that best matches their learning style, be it self-paced modules or instructor-led courses.
• Easy-to-use interface: A vital feature of Highspot is its intuitive user interface. The layout and key elements of the platforms are straightforward and organized in a way that is easy to follow.

Pricing

• Request customized pricing

Why we chose Highspot

If you’re looking for a sales enablement platform with a flare for dynamic selling pathways, you can never go wrong with Highspot. This provider positions itself high when it comes to AI-powered features, from content selection to tracking and analytics. 

More importantly, Highspot is an authority in guided selling by streamlining sales protocols with data-driven flexibility for personalized buyer engagement. Although other sales enablement platforms like Salesforce Sales Cloud and HubSpot Sales Hub offer sales automation, Highspot still has more technology-forward tools for guided selling.

In our evaluation, Highspot shines best in support and training with an impressive score of 92 out of 100, partly for its training resources, including the SmartPages for interactive sales playbooks. Its usability and UX also gained 87.50 for its simple yet efficient interface design. 

Our Ratings

• Pricing: 1.25/5
• Core features: 4.25/5
• Advanced features:  4.25/5
• Usability and interface: 4.38/5
• Support and training: 4.58/5
• Integration and compatibility: 3.13/5
• Security and innovation: 4.38/5
• User scores: 4.63/5

Highspot is on a mission to fuse artificial intelligence with sales expertise efficiently. This powerful sales enablement app is best known for its AI-powered sales content management and delivery. 

The platform also has top-notch personalization capabilities, diverse learning formats for sales training, interactive virtual spaces, and solid coaching tools. You can also integrate other sales tools, such as CRM software and marketing automation solutions, to further empower your sales teams.

Gong: Best for communication analysis

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Pros

• Advanced conversation intelligence solution
• Data-driven insights into sales rep performance
• Target coaching capabilities
• Strict security and compliance to industry data-protection standards

Cons

• Highly sales-focus; may require an external connection to marketing and customer service platforms
• Lacks transparent pricing
• Steep learning curve when integrating with other tools

Our Rating: 3.73/5

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Gallery

An overview of sales activities and stages per contact (Source: Gong)

Users can track call logs and time spent to evaluate sales productivity. (Source: Gong)

Monitoring activities and next-step recommendations based on insights (Source: Gong)

Gong’s deal board showing the likelihood of closing a deal. (Source: Gong)

Check sales team performance through an automated stat generator. (Source: Gong)

Key features

• Customer interaction analysis: Gong can collect conversations from different communication channels, such as emails, video conferences, and calls, to analyze buyer behavior and intent. 
• Performance insights: Sales managers can access individual rep performance based on their interactions with customers, feedback, and other metrics. Based on these datasets, managers can customize their coaching approach.
• Collaborative learning: Gong promotes peer-to-peer learning through knowledge-sharing spaces, call recording examples, and more.
• Automated sales content suggestions: Users can leverage AI-driven speech analytics to identify customer sentiments and recommended content to move leads in the pipeline and reinforce effective nurturing strategies. 
• Solid compliance and security: The platform provides granular access controls and encryption to protect specific data. It is also compliant with standard security and compliance standards. 

Pricing

• Request customized pricing

Why we chose Gong

Gong takes the lead in conversation intelligence, empowering sales teams to uncover valuable insights in personalizing sales strategies based on specific tools like transcription, emotional tone detection, and silence analysis. 

Using advanced AI models, it maintains a great reputation in data accuracy and in-depth analysis of conversation dynamics. For these reasons and more, Gong earned 100/100 in our innovation features criterion. 

In addition, Gong also strictly adheres to standard security and compliance requirements, which is highly critical, if you consider the types and amount of data generated from its AI-powered analytics. Sales teams can also take advantage of tools for effective sales coaching and seamless training. 

Our Ratings

• Pricing: 1.25/5
• Core features: 3/5
• Advanced features:  4/5
• Usability and interface: 4.69/5
• Support and training: 3.33/5
• Integration and compatibility: 3.75/5
• Security and innovation: 5/5
• User scores: 4.8/5

Read more: What Is RCM Software?

Gong is a revenue intelligence platform with superior tools for capturing valuable information from customer interactions. These capabilities cover conversation data and behavior patterns. 

Its use of automation and artificial intelligence in analyzing actionable insights streamlines coaching and increases sales effectiveness. Users can also store all sorts of sales content in one vault and activate automated sharing of recommended content.