SEO experts are only as good as the SEO software tools they use – find out about the top five.
If they say behind every good man, there’s a great woman, then behind every successful SEO company, lies a good set of SEO software tools. There is a myriad of both free and premium resources to help everyone from DIY webmasters to seasoned SEO experts to optimize websites. Here are five of the must-have tools for both on-page and off-page optimization that you can use to get the most out of your SEO campaigns.
Google Analytics
Google Analytics is one of the most powerful SEO software tools once you understand how to use all the reports to be able to extract web metrics that are useful and relevant to your site. You can learn valuable insights about your visitors that you can use to tweak and improve campaigns. Google Search Console is now integrated with Google Analytics.
Standard free SEO software tools and reports from Google Analytics include:
- Analysis Tools
- Content Analysis
- Social Analytics
- Mobile Analytics
- Conversion Analytics
- Advertising Analytics
Moz Pro
Moz, the largest SEO community in the world, produces SEO software tools available with their Moz PRO membership such as the popular Domain Analysis and Link Explorer tools. There are numerous resources available to help you with keyword analysis, link analysis, on-page analysis and competitor analysis as well as tracking rankings and monitoring SEO campaigns all in one easy-to-use management platform.
SEO Book
SEO Book, a leading SEO training facility, offers an array of both free and premium SEO software tools for both SEO newbies and optimization experts. These tools will assist you with both your on-page and off-page optimization from helping you with setting realistic goals for your campaigns through to tracking and monitoring campaigns.
Specific SEO resources produced by SEO Book include:
Whitespark Local Citation Finder
One of the key factors to high rankings in local search is ‘local citations.’ Whitespark Local Citation Finder is a great tool to find citation opportunities. Citations, also known as web mentions, are when a website ‘cites’ the name, address, and telephone number of a business (NAP). A website address does not need to be included to be considered a citation. You can search for citation sources by a keyword phrase or by phone number.
CopyScape
CopyScape is a handy and simple, free tool to check duplication of published content on both your website and external websites. With CopyScape Premium, you can also check whether content has been duplicated before it is published on your site. CopyScape Copysentry also protects your site against plagiarism and content theft by monitoring the web and emailing you if the application spots any duplication of content.
Learning how to use SEO tools can not only help you make improvements to your site, but it can also give you a better understanding of the processes your SEO company is using to improve your search engine rankings.
If you are an existing client of The SEO Works and would like to know more about using SEO software tools, speak to your dedicated business analyst. Otherwise, if you are new to SEO or are thinking of changing SEO companies, contact us to find out about our competitive SEO packages.
