Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

EdTech company Crimson Education was founded in 2013 from the idea that through personalized education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our North America team is growing rapidly. We are looking for an enthusiastic candidate to help us expand our presence.

This is a full-time, remote working position based in Canada or the U.S., with flexible hours. Must have high-level Chinese & English reading and writing skills.

What are the main responsibilities of this role?

This role will be focused on developing and furthering Crimson’s market presence in the North American landscape within new and existing areas.

• Define, develop and strategize WeChat marketing

• Drive brand awareness of Crimson’s personalized education and mentoring services and products through cross-channel campaigns and initiatives

• Identifying mutually beneficial marketing opportunities with other education providers

• Creation and implementation of marketing collateral to create a positive customer experience and increase conversions

• Manage and support the end-to-end planning, execution and optimization of LAM and advertising campaigns with support extended to other countries as necessary

• Coordination of specific outreach tactics including expos, seminars, school talks and related event support

• Monitor leads and conversion from marketing across all channels (Events, PR, FB, Wechat, Content, Emails, PR, SEO & more) with weekly/monthly progress reporting, customer behaviour and user experience. Work closely with the digital marketing team to tailor online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.

• Contribute to the creation of offline and online marketing content to increase brand awareness, create a positive customer experience, and increase conversions

• Take ownership of copywriting tasks, including, Facebook & Instagram ads, EDM campaigns, print collateral, and event descriptions

• Assist in overseeing the North America student ambassador program, including, facilitating onboarding, monitoring progress, maintaining comms, and supporting student initiatives

• Assist the team with Chinese & English marketing initiatives

• Livestorm, Events, Wrike Events, and Webinar coordinating and logistics

What skills and experience are required?

• Proficiency in English and Mandarin reading, writing, and editing skills is essential

• Bachelor’s degree or higher, ideally in the area of marketing or communications

• 2+ years of online/offline marketing experience

• Education industry experience is preferred but not required

• Experience with Marketo is a plus

• Strong organizational skills to manage multiple projects in a fast-paced, deadline-driven environment

What personal qualities are we looking for?

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment
• Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time
• Self-driven and self-directed
• Collaborative and communicative. A team player, someone who makes great things happen for others and yourself
• Desire to up-skill to a senior marketing manager and/or sales professional role

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work
• Option to work from our many locations/remotely around the globe (role dependant) with us!
• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
• $1,000 training budget per year- we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe! 

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we'd love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.