Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?
EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.
Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, the UK, and beyond.
This is a full-time position, based in Singapore.
This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation, local partnership outreach, and digital targeting.
What are the main responsibilities of this role?
Working closely with the local Singapore team and the Director for Global Growth Markets, this role will be focused on building, developing and furthering Crimson Education's market presence in the Chinese community in Singapore to bring in new customers and revenue. Other responsibilities involved:
Customer analysis and segmentation, testing marketing messaging, critically analyzing different markets and understanding areas of opportunities
Lead planning, executing, and marketing events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline
Manage regional Chinese Social Media Accounts such as WeChat official accounts, WeChat groups, Little Red Book and others
Build and manage Crimson’s WeChat community in the regions and nurture our community members on a regular basis
Research, develop, and manage partnerships with Chinese KOLs, business partners and media to organize webinars, reposting and paid advertising for Crimson
Create and localize content for Crimson Education’s account and manage the content marketing calendar
Monitor leads and enrolments from marketing across all channels (Events, PR, WeChat, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behaviour, and user experience.
Able to manage sales targets and KPIs independently and as a team
Support in the coordination of specific outreach tactics including expos, seminars, webinars, school talks, and related event support.
What skills and experience are required?
Excellent communication skills - proficient in both written and verbal Mandarin and English
Excellent organisation skills
Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
Experience in Chinese Marketing platforms and channels
Experience in Customer Service, Customer Success
Experience in the Education or professional services (e.g. marketing agency, financial services, management consulting, hospitality, etc.) sector and using CRM (Salesforce) and multiple systems and platforms
Why work for Crimson Education?
Rapidly growing, hyper-global, EdTech startup (Crimson named GVT Top 150 EdTech companies)
Join a high-performing, diverse, and ambitious team
Utilising innovative tech to re-imagine the education landscape
Limitless growth and development opportunities
If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
Crimson Education takes college admissions consulting to a new level of personalisation and success, increasing students chances of admission to the Ivy League, Oxbridge and other top universities by up to 700%. Services include in-depth US and UK university admissions support, Australia and New Zealand medical school admissions support, educational tours to the US and Europe, local curriculum tutoring and extracurricular mentoring.
Sales & Marketing·Singapore·
Chinese Marketing Executive
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