Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, the UK, and beyond.

This is a full-time position, based in Singapore.

This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation, local partnership outreach, and digital targeting.

What are the main responsibilities of this role?

Working closely with the local Singapore team and the Director for Global Growth Markets, this role will be focused on building, developing and furthering Crimson Education's market presence in the Chinese community in Singapore to bring in new customers and revenue. Other responsibilities involved:

• Customer analysis and segmentation, testing marketing messaging, critically analyzing different markets and understanding areas of opportunities
• Lead planning, executing, and marketing events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline
• Manage regional Chinese Social Media Accounts such as WeChat official accounts, WeChat groups, Little Red Book and others
• Build and manage Crimson’s WeChat community in the regions and nurture our community members on a regular basis
• Research, develop, and manage partnerships with Chinese KOLs, business partners and media to organize webinars, reposting and paid advertising for Crimson
• Create and localize content for Crimson Education’s account and manage the content marketing calendar
• Monitor leads and enrolments from marketing across all channels (Events, PR, WeChat, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behaviour, and user experience.
• Able to manage sales targets and KPIs independently and as a team
• Support in the coordination of specific outreach tactics including expos, seminars, webinars, school talks, and related event support.

What skills and experience are required?

• Excellent communication skills - proficient in both written and verbal Mandarin and English
• Excellent organisation skills
• Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
• Experience in Chinese Marketing platforms and channels
• Experience in Customer Service, Customer Success
• Experience in the Education or professional services (e.g. marketing agency, financial services, management consulting, hospitality, etc.) sector and using CRM (Salesforce) and multiple systems and platforms

Why work for Crimson Education?

• Rapidly growing, hyper-global, EdTech startup (Crimson named GVT Top 150 EdTech companies)
• Join a high-performing, diverse, and ambitious team
• Utilising innovative tech to re-imagine the education landscape
• Limitless growth and development opportunities
• If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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