Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. 

Crimson Global Academy is a world-class online high school with international accreditation, delivering live, real-time learning to ambitious students around the world.. Our team is looking to bring on someone to support the growth of upcoming marketing initiatives. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities.

This is a full-time position, flexible with location.

What this role is responsible for:

This role is responsible for producing and editing content that highlights Crimson’s unique difference, with a shared focus on securing media opportunities to contribute to our brand awareness and SEO strategy.

Day to day scope includes campaign content refinement, reviewing global and local social media content, A/B testing, approving campaigns, interviewing for customer and employee success stories and pitching to media as well as working alongside our PR agencies across our 20 markets.

The role works alongside the Campaigns Manager and reports to the Country Manager of CGA.

What success looks like:

Content Editing & Brand Leading

- Guide markets on what makes for effective copy ‘that sticks’ 

- Lead a global brand content style guide that can be applied to internal and external communications, from email drips to landing page content, student case studies to website copy 

- Actively engage Crimson’s country managers and local area marketing managers, helping them polish campaigns that speak to their specific customer needs within firm brand guidelines that keep true to our unique tone of voice 

- Develop and execute a content marketing strategy to create brand value and awareness  

- Ensure collaboration between Sales and Marketing to achieve shared goals  

- Drive revenue through content marketing across Social, Blogs, Ebooks, Videos, website and email marketing content  

- Build strong relationships with local and international stakeholders to ensure effective execution  

- Manage the seamless execution of global content and events working closely with both your team and the broader Crimson LAM and country management teams  

- Support the organization’s global marketing as needed 

How you’ll know you’re crushing it:

- High content engagement scoring

- Optimising our website SEO 

- Frequent production of quality content that has universal use 

- High engagement of stakeholders 

- Consistent tracking, reporting, knowledge sharing, and rapid iteration

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work
• Option to work from our many locations/remotely around the globe (role dependant) with us!
• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
• $1,000 training budget per year- we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe! 

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.