New Zealand-based Edutech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.

This is a full-time position, based in Tokyo Japan. 

What are the main responsibilities for this role? 

This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation, local partnership outreach, and digital targeting. Responsibilities include:

• Generating marketing ideas and owning marketing initiatives. Driving quality leads into consultations with the local sales team.
• Copywriting tasks in both English and Chinese, including, social media ads, EDM campaigns, print collateral, and event descriptions
• Localising global campaigns and other marketing materials 
• Manage and grow Crimson’s following on organic social media channels including Facebook, Instagram, Email and Telegram
• Working closely with local sales & marketing colleagues, and HQ marketing team to create impactful and effective offline and online campaigns (including digital marketing ads to promote our events and services, creating local messaging and content assets that successfully engage and convert targeted prospects)
• Working closely with the digital marketing team to tailor online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.
• Monitoring leads and conversion from marketing across all channels (Events, PR, FB, Content, Emails, PR, SEO & more) with weekly/monthly progress reporting, customer behaviour and user experience.
• Organising local marketing events and initiatives
• Sourcing, spearheading or coordinating with local offline and digital marketing channels and potential partners such as tutoring centres, concierge services, and schools
• Assist with scheduling consultations for high-quality leads with the local sales team

What skills and experience are required?

• Strong storytelling skill and ability to connect emotionally with target prospects
• Basic understanding of how paid digital advertising works on Google, Facebook, and other social media platforms
• Fluency in Japanese and English, speaking these languages idiomatically. Spoken and written.
• Knowledge of Japanese local marketing channels and partnership organisations for pursuing higher education overseas
• An understanding of the US/UK undergraduate application process
• Comfort working in an international technology company with colleagues from all over the world.

What personal qualities are we looking for?

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment
• Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time
• Self-driven and self-directed
• Collaborative and communicative. A team player, someone who makes great things happen for others and yourself
• Desire to up-skill to a senior marketing manager and/or sales professional role

What bonus skills or experience do we look for?

• Deep understanding of digital marketing and social media platforms
• Understanding of Marketo or other marketing integration software
• Fluency in Japanese and English
• Event management experience

Why work for Crimson?

• Rapidly growing, hyper-global, EdTech startup (named GVT Top150 EdTech companies)
• Join a high performing, diverse, and ambitious team
• Utilising innovative tech to reimagine the education landscape
• Limitless growth and development opportunities

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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