Crimson Global Academy is a registered private online high school that allows students to learn without limits. We place no upper limit on the number of subjects a student can sit, no minimum age requirement for capable students to join accelerated classes, and no restrictions on where our students can study from, and where our teachers can teach from.

Our distinguished teachers have an average of 20+ years of experience and in our small, seminar-style classes, combined with our thoughtfully crafted extracurricular program, we work to ensure students’ academic, emotional, and social development needs are fully cared for.

As a truly borderless school, we provide academic solutions for students of all learning needs including those who have significant out-of-school athletic and arts commitments who desire flexible timetables without wanting to compromise on their teaching quality. Our students join our live classes from over 20+ countries with the most inspiring teachers from the United States, United Kingdom, New Zealand, France, and more.

What this role is responsible for?

This role will be responsible for the growth and engagement of Crimson Global Academy in Asia, with the goal to drive local awareness, lead generation, and enrolments.

What success looks like over the next 12 months?

• Develop a growth strategy for Crimson Global Academy in Asia in partnership with the Chief Marketing Officer, and our Country teams across the region.
• Manage and support the end-to-end planning, execution, and optimisation of local marketing and growth campaigns with support extended to other countries as necessary.
• Own the Asia marketing budget and maintain a customer acquisition cost of <NZD$500 per subject.
• Own the CGA Asia targets and funnel; Monitor leads and enrolments from marketing across all channels with weekly/monthly progress reporting.
• Partner with our Country and dedicated CGA sales team to ensure lead movement through the funnel.
• Drive brand awareness of Crimson Global Academy across Asia through cross-channel campaigns and initiatives.
• Design and create marketing collateral in partnership with the Design team to create positive customer experiences and increase enrolments
• Work closely with the global marketing team to tailor events, PR content, landing pages, social posts, FB, AdWords, emails & more to promote local events and initiatives.
• Lead partnerships and outreach including expos, seminars, webinars, school talks, and related event support.
• Share best practices with global marketing and sales colleagues while adapting new ideas for Asia.

What skills you’ll need

• 5+ years experience in marketing
• A demonstrated the data-driven mindset
• Experience owning and allocating a budget
• Strong verbal and written communication skills
• Strategic insight into content strategy and social platforms
• An understanding of sales and marketing practice

If you're passionate about marketing, looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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